Trevor and ResponsABLE assistance

Here at Just Druid, we pride ourselves in giving back to the community and doing something good – we are a not-for-profit organisation. The main principle behind our films is to raise money and awareness for small charities and those dearest to our hearts. When making our first film ‘Lies We Own’, we worked closely with ‘ResponsABLE assistance’; a brilliant not- for-profit organisation run by volunteers that supplies vital equipment out to disaster areas in various parts of the world to assist disabled people. For the last three years, RA have been working with ‘Disabled Peoples Organisations’ in Kenya to improve independence and lifestyles of disadvantaged disabled people, and linking schools attended by disabled children in Wales and Kenya.  

Just Druid has been working closely with the organisations advocate and founder Trevor Palmer, who with years of experience, has helped build the foundation for our enterprise and has supplied us with many inspirational ideas. Trevor, being a full-time wheelchair user himself, is passionate about disabled rights, and after success in the bag designing and manufacturing industry decided to turn to supplying specialist equipment to assist disabled people who need it.

‘In addition to being a committed humanitarian, Trevor has worked with a number of disability organisations to promote the rights, inclusion and equality of disabled people’. Trevor has not allowed his disability to stop him from excelling in challenging ventures – and during his career has ‘completed nine voluntary assignments for the British Executive Service Overseas’. This gave Trevor connections in less economically developed countries, which Trevor now helps to supply equipment for.

Trevor and his organisation have also worked closely with the University of South Wales, and particularly the photo-journalism department. ResponsABLE assistance has collaborated with two students on the course who travelled to Kenya document ResponsABLE assistance’s activities in Kibwezi and Embu, and to help build awareness of the hardships of disability in Africa and in Wales. This inspired the connection that Just Druid now have with the university – and we are hoping to work alongside USW film students on our next film.

Not only has Trevor helped to supply disabled equipment across the world, he has an interest in the Arts. He has established the Azure Gallery and Studio in London, and more recently ran the Disability Advisory Group at the Wales Millennium Centre during its construction and fitting out. Currently Trevor is based in Newport, Wales and is a director for Disability Wales. We hope that the film we make will resonate with Trevor’s work, and will make people aware of the impact that the charity’s work has had on desperate communities.

Here at Just Druid we are privileged to work alongside Trevor and his charity, as we believe selfless acts help to build a stronger and healthier community. Without Trevor’s help and guidance our project would not be possible, and we thank Trevor for his contribution to our start-up enterprise. We hope to work with Trevor in future projects.

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Our first event

On the 15th March, to celebrate the hard work that has gone into creating and producing our first film ‘Lies We Own, we will hold a launch party where we will premiere our new film. The event has a Hollywood theme with entertainment from a Frank Sinatra-style singer and guests are to be greeted by Hollywood look-likes on arrival.

The night will include a talk from the head of our associated charity, Trevor Palmer, who set up ResponsABLE Assistance; a charity that sends vital disability equipment to disaster zones around the world. Guests will be invited to donate to our raffle at the end of the night with all proceeds going to RA.

It has taken all those involved in the making of ‘Lies We Own’ a long while to reach this final stage. The process, which has been self-financing, has involved discussing and finalising the film ideas and its message, then writing the script, filming, adding sound and music and eventually editing, which overall has taken over 18 months. We will be proud to show our guests what we have created and we hope it will be successful.

Many people have helped organise the event such as the Ready family as well as Trevor Palmer and Beth Cruse. Those invited will enjoy a glamorous evening full of entertainment, food, drink, as well as a look into the work of Just Druid.

This event will be a celebration for Just Druid. It won’t only be an appreciation to those that have helped Just Druid grow over these past months, but an opportunity to reflect on how difficult life is for disabled people living in disaster affected areas of the globe.

What is next for Just Druid?

Firstly, we are ready to submit Lies We Own into national film festivals and secondly, start producing our second film – 100 years since Passchendaele. A collaborative project with the film students at University of South Wales. Our good cause will be the Not Forgotten Association. A charity set up after the end of WW1.

The Just Druid journey

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Chris Ready, co-founder of Just Druid, has worked in competitive businesses for years and has had much experience in working for high-profit businesses. The ‘must-make-money’ motivation was stressful, and working in demanding businesses meant that Chris’ creative ideas were either “stolen or ignored”.

Chris found himself with a lot of ideas, but knew he didn’t want to continue working for profit-driven individuals. He found that the people he was working for shunned his innovation, and were only interested in bettering themselves and not the company’s employees.

Chris wanted to create a project that was different to those he had previously been involved with. He was certain that this new project would focus on raising money for good causes, and ensuring people could trust the company in knowing that 100% of their money would go straight to the cause and wouldn’t get lost in advertising or administration costs etc.

Originally, Chris wanted to write a play about his uncle that was killed in World War 2, however working alongside former colleague Gareth Loudon opened a discussion of “focusing on a concept” and that’s where the idea of making a film came into play.

Additionally, both Chris and Gareth wanted to establish an alternative way of bringing ideas to the surface, rather than in an environment where the ideas of a pushy boss must be implemented. They created the ‘Just Druid way’ which prides itself on challenging good ideas and ensuring that only the best ideas are followed. This type of thinking is reflected in our company logo, where we look to combine two ideas together to create synergy that either idea on its own could never replicate.

The concept behind the name ‘Just Druid’ is a combination of both western and eastern cultures. ‘Just’ emphasises the western way of doing things, for example “just do it” or “just get on with it”. ‘Druid’s’ were old Celtic wise men and they reflect the eastern way of doing things; reflecting on and considering issues. We believe Just Druid works to combine both of these mindsets, as not only are we constantly motivated and determined, we take time to consider what we are trying to accomplish and how we are going to do it.

When on holiday in Paris, Chris came across a group of children on a school trip. He was fascinated at how they remained fixated on their mobile phones during the trip rather than paying attention to the sights which they had come to see. It became apparent that for Just Druid to work in a digital world the films had to be accessible online, and there should be a focus on social media.

Chris knew he would be able to find talent in young film-makers. Chris’ son Daniel Ready is a drama student in London, which opened doors to creative talent in the London area. Daniel found students that were willing to help create Just Druid’s first film ‘Lies We Own’ which is currently being made. Chris also looked to the University of South Wales’ film department for help in creating the film, and is looking towards working with them for films in the future.

We are currently working alongside the charity ‘ResponsABLE Assistance’ established by Trevor Palmer, that have “linked up with organisations to get vital equipment out to disaster areas in various parts of the world to assist disabled people”.

Although Just Druid is a Limited company, it does not have any shareholders. Unlike many other businesses, we are a social enterprise and are committed to giving all our profits to associated good causes. We pride ourselves in doing good for other people in a less fortunate position than ourselves, and we hope this message resonates in our films.

Writer/Director of our first film



Daniel Ready

It is fair to say that Daniel Ready was never a fan of the educational system growing up. Daniel found it more fun to entertain his classmates rather than focus academically, and was soon labelled a ‘Dennis The Menace’ style character by his teachers.

 It became clear that Daniel’s future would lie in the acting industry, and he has continued progressing in this field ever since. In 2014 Daniel was given a place at the prestigious Academy of Live and Recording Arts (ALRA) in London, and is currently in his third year. He is enjoying his time there, and has discovered a talent in film-making and identifying film ideas..

Daniel began his work for Just Druid 18 months ago, where he began collating ideas for JD’s identity and considering how entertainment and awareness could be merged to create one final product.

It is fair to say that Just Druid’s journey has been an experimental process. Initially short comedy sketches were considered; however, it was impossible “to find a way of correlating those ideas to match up with the charities and the work they do”. Daniel recognised YouTube as a method of communicating and reaching out to a large audience, however soon found that this approach would not suit JD as videos could not compete digitally.

Just Druid began to take a turn for the better when we stepped back and started to analyse the bigger picture. It became apparent what Just Druid is about: a non-profit organisation eager to make an emotional connection with viewers in the hope that they donate to the presented charities. Unlike adverts, Just Druid didn’t want to inject viewers with over-whelming information but wanted to impact them so they felt encouraged to do something about the struggles that many people endure daily.

Attempting to connect with audiences in this way posed as a massive risk for Just Druid, as we were trying to accomplish something completely new and practically unheard of. Daniel wanted to merge both fantasy and reality together in our films; where fictional characters existed in a real world and where audience’s support helped these characters. This hypothetical situation would hopefully become a reality, and would touch people in such a way that they too would donate.

Daniel was handed the task of producing our first film ‘Lies We Own’. Being Just Druid’s first film meant the brainstorming process was long and new ideas were coming about constantly. The final product was “a short film about how parents’ lies to their children mould who they are, the biggest lie being that their child is good based on how much they listen to their parents, do their homework and go to bed on time, rather than how much they put into helping others and not having excuses for doing so”.

Although the ideas for ‘Lies We Own’ are good, Daniel admits more attention needed to be focused on presentation and filming. It was difficult for Daniel initially, due to the uniqueness and risks involved in being innovators. However Daniel is now working on a new idea that should work for Just Druid and our new film.

Without Daniel’s effort and ideas Just Druid would not be where it is in terms of developement. It’s the innovation and the people behind Just Druid that make us a community, and we are always open to new ideas.